Man determines the standards
The human being sets the scale
Today´s reality: 25 million motor vehicles on our quite differently stated streets. Hindrances, rules, signs, weather, lighting conditions and noise.
The behaviour of the other traffic participants. Their mistakes and our own ones.
Those ones are the most important conditions under which we participate in the traffic. It requires our continuous consideration and adaptation. It influences incessantly our opinion and behavior.
However, under these conditions a car can be more job or more pleasure, more stress or more expansion. Not the traffic in which you move, but the car in which you travel influences this decisively.
Whether the car leaves you alone with the problems or helps you in an active way, if driving is tedious or handling is easy, active and passive safety. It depends on that what the objective of the designers was: the human being or fashion.
The Mercedes-Benz concept of co-ordinated integration
Against the unbalanced design, against constructive accentuation of individual qualities which for example can provoke aggressive behavior, the Mercedes-Benz concept of perfection in the individual qualities and the perfect balance in all qualities.
Service, safety, comfort and driving-qualities of the S-class from Mercedes-Benz form a harmonious unit synchronized with each other exactly. You determine the technical overcoming of traffic and environmental problems and with that the relief of the human being. Cause constructive solutions which fully consider the psychological and material possibilities of man.
Good visibility, being seen in time. Sitting comfortably, but remaining in an acting and alert way. Exacting action, fast and without error. Being spared from noises and vibrations. The motor strength drive, but not to be encouraged by it. Being able to require the vehicle without being overtaxed by it. Confidence in the car allows full attention in concentrating onto the traffic, onto the partners and with that onto the safety for all of them. This is for what it stands and you can have it all today. The vehicles of the S-class from Mercedes-Benz offer this to you.
That was the very first page from the sales brochure in 1979 for the Mercedes-Benz models 280S, 280SE und 280SEL. I translated it for you carefully and I hope you can imagine what is meant
Please take a look at the right margin of this page. There you find further pages with the origin content!